Take one 16th century house set in rolling parkland in the suburbs of Nottingham and add one fabulous collection of natural history specimens and you have the unique mash-up of Wollaton Hall.
When Wollaton was acquired by Nottingham City Council in 1926, it happily coincided with the need to re-house the city's natural history collections. So it seemed logical to place the latter inside the former. What you have now is one of the best-loved quirky museums of Britain.
Lucidity Media was invited to create an interpretation plan for the redevelopment of Wollaton, working in collaboration with the renewal team who have the responsibility of reinvigorating the house, its interpretation and its role as a venue for weddings, parties and functions.
We ran a series of workshops brainstorming, discussing and evaluating ideas for how the house and collection can be reinterpreted over the next few years, and how the team can maximise engagement both with current visitors and the pool of potential visitors who frequent Wollaton Park. From this mass of ideas, we have produced an interpretation plan for Wollaton Hall to guide future development of the site. We are now working with the team to implement their plans.
One of the highlights - as well as meeting George the resident gorilla - was using collage as a way of the team getting the team to explore creative ideas for interpreting natural history. It sounds scary or potentially naff but this was not primary school collage and once the paper and scissors were out on the table, there was no stopping them...